Paper Copy Free Essays

I even recognize those that go to work and do school all simultaneously. That works very well for certain individuals, yet not exactly for me particularly on the web. I need to discover what works for me. We will compose a custom exposition test on Paper Copy or then again any comparable theme just for you Request Now Vocation Goals I am in the fog of changing professions from the military to ideally getting a new line of work doing Transportation Logistics as a regular citizen. I trust it would be progressively useful to me to get affirmed instead of going a degree in this field. For example, whenever had a lone rangers degree in my profession field would over qualify me the majority of the propositions for employment they have posted. I will keep on pursueing my partners degree, yet in all likelihood in a study hall setting than on the web. My objective from that point forward is to purchase my time spent in the military, with the goal that I can resign. So as to accomplish this must find a government proportionate line of work. I am hoping to go anyplace to make this a fantasy a reality. Will head out to Europe, Asia, and even cross the fringe into Canada. I am simply looking to one have a family, and a spouse I can consider my own one of a kind. Over all, I need to live by the Twelve Principles of Islam which are: information, knowledge, getting opportunity, equity, fairness. We will proceed with: food attire cover, love, harmony and perkiness. I have basic sensible objectives, not all that much. Time Management Techniques My accomplishment in school exclusively relies upon me. Realize that I can stall a great deal, yet it’s not absolutely my flaw. For me adjusting work and school is extremely troublesome. I rather do either. Presently all things considered, I have chosen to require school to be postponed until I get of the military. Dislike can’t deal with my time. It’s only that toward the day's end what time do have left to oversee. Get up at 4:30 am, and get back at ten o’clock around evening time. This is the motivation behind why I have late assignments, and I needed to pay for additional time on his group. Us Mary In synopsis I have examined my profession objectives, and time the board issues. I think I have some sensible objectives and I can achieve them on my own terms. I truly need these things for me, and know so as to get them I should isolate myself from the military. I figure it will help with my time the executives expertise, and truly cut down my anxiety. Step by step instructions to refer to Paper Copy, Papers

Legal Diligence Checklist Essay Example | Topics and Well Written Essays - 500 words

Legitimate Diligence Checklist - Essay Example Has Joe’s organization made satisfactory arrangement for evacuation of trash and different articles from yards before beginning work? The response to that is yes. This is significant on the grounds that it will exhibit from a legitimate perspective that Joe’s organization has practiced due tirelessness in guaranteeing that the laborers are familiar with wellbeing techniques and know to work in a sheltered way. Hence, it will discredit any charges of crazy danger brought about by the business and claims of negligence for representative security or resistance with Government guidelines on laborer wellbeing and preparing. Notwithstanding preparing, Joe’s Company additionally has arrangement for suitable defensive rigging for the laborers so as to guarantee their wellbeing at the working environment. 4. Does the business have a mishap researching and detailing framework set up? This guarantees a put down account is kept up of all the possibly hazardous mishaps that have jeopardized workers[www.ccohs.ca, n.d.] The response to that question is a no. This could end up being a legitimate obligation in case of a claim for wild risk. 5. Have any courses of action been made by the business to screen the work environment? This is significant, with the goal that legitimate charges made later can be reviewed through hard proof from film. The response to that is indeed, since he has introduced movement lights and cameras to screen work environment action. 6. Does Joe’s Company have any composed documentation of move that was made against workers abusing wellbeing strategies and rules? This is significant from a lawful viewpoint, since it assists with ensuring against legitimate risk for laborer injury. On the off chance that a specialist has failed and been remedied yet rehashes the hazardous activity, the business won't be subject. Be that as it may, the response to this inquiry is

Alan Freed:History Of Rock Music Essay -- essays research papers

     Alan Freed      Alan Freed was conceived December 16, 1922 in Johnstown, Pennsylvania. He was considered the most the most well known Disk Jockey(DJ) in awesome 'history, in any case, contention circled the man and he recieved bunches of analysis particularly from white grown-ups during his profession. I imagine that Alan Freed incredibly helped shape the sound of music today and further propelled the movement of awesome music. He is the individual who authored the term "Rock & Roll" and furthermore set up with a great deal of hogwash in regards to the term. At the time "Rock & Roll" was a urban african american term for sex, I think Alan figured it out that the mainstream white culture would be killed by the term R&B, which was predominantly related with dark specialists, so he chose to give it an alternate name and uncover that style of music to the overall population.      His radio name and epithet was "Moondog". These were additionally the names of his non-isolated shows in which high contrast youngsters came to tune in to great stone & move paying little heed to the artist's shading. Moondog Balls were exceptionally well known and drew a lot analysis from white guardians. At the first Moondog Ball more than 25,000 children, generally white, appeared in the March of 1925 in Cleveland. I accept that what Freed did was acceptable as far as freeing individuals up to racially various music and not so much tuning in to what the media ...

Company That Change The World Media Essay

Organization That Change The World Media Essay Today, the companys worth surpasses RM200 millions, with a turnover of around US1.6 billion and utilized in excess of 1500 staffs. Karangkrafs business was begun by distributing their first magazine production, Mingguan Kanak-Kanak in a little shop part in Petaling Jaya, Selangor, Malaysia. They sold in excess of 150,000 duplicates each week during that time. This is when individuals understood that Karangkraf is a distributing house that was extraordinary. With steady interest of printed perusing material from perusers in Malaysia, during year 1990, the organization began to enter business printing business with the opening of Ultimate Print Sdn Bhd and Dasar Cetak Sdn Bhd to give printing administrations to Karangkrafs items. By at that point, with their own printing divisions, Karangkraf began to distribute books and books under its Alaf 21 and Karya Bestari engraves. In year 2006, Karangkraf make a major stride by distributing own every day paper called Sinar Harian . Be that as it may, Sinar Harian really isn't the principal every day distribute by Karangkraf. During the 80s, Karangkraf distribute a day by day newspaper on amusement and legislative issues called Ekslusif. Be that as it may, the newspaper needed to close down as government wouldn't restore the distributing grant. With diligent and boldness appeared by Dato Hussamuddin, at long last Karangkraf got grant to distribute a day by day paper that known to be offbeat, straightforward and prepared to distribute what others will stayed away from. This witticism is the explanation Sinar Harian turning into the main neighborhood paper in Malaysia. As years cruising by, Kumpulan Karangkraf expands and greater as far as size and volume. At that point the organization makes stride in year 2010, with consolidation of Kumpulan Media Karangkraf as the parent organization to supplant Kumpulan Karangkraf to screen the four center business divisions: magazines, paper, books, printing and computerized each overs aw by its own group of the board. 1.2 The Divisions Grup Majalah Karangkraf (Magazine Business) at present is distributing 29 titles of magazines all through Malaysia that spread various sorts for various age and sexual orientation. As far as piece of the overall industry, Karangkraf has taken over about half of all out magazine showcase in Malaysia. The magazine division represents 30% to 40% of Karangkraf income. Grup Buku Karangkraf (Book Division) has distributed in excess of a thousand books in the course of recent years. This division right now distributes normal of twenty titles month to month to satisfy the need of Malaysian perusers. The book division contributes about 10% of Karangkraf turnover. Grup Sinar Karangkraf (Newspaper Division) distributes every day neighborhood national paper, Sinar Harian in the Peninsular of Malaysia. Sinar Harian has eight unique versions to gracefully neighborhood news to various districts in the nation. The division contributes about 10% to 15% of gathering income. Grup Percetakan Ultimate (Printing Division) will be division that contributes about 40% of Karangkraf income, likewise is the biggest business printers in Malaysia. Extreme Print Sdn Bhd doesn't just resolve to print Karangkrafs distributions yet additionally has a major notoriety in printing business for having a large portion of significant customers, for example, Sony and Panasonic. Grup Digital Karangkraf (Digital Division) is the most recent gathering in the organization. This division was made to participate in advanced business and to give computerized understanding materials. 1.3 Geographic Market Forty years back, when Karangkraf has just begun, the author was focus to construct business inside Malaysia as during that time, perusing materials were dull and sub-par. With consistent assurance to rouse Malaysian to understand more and to maintain Malay language, presently Karangkraf is one of the greatest distributing bunches in Malaysia and it is the biggest Malay language distributer. Kumpulan Media Karangkraf Sdn Bhd assembles their head quarter in Shah Alam, Selangor, Malaysia which is the administrative center to all the divisions aside from printing division. This administrative center held the greater part of the staffs, for example, editors, visual architects, columnists, and picture takers and furthermore where books, magazines and papers been distributed. Most photograph goes for their magazines are held in here. Writers of books and books will send their work to editors here for altering before send to printing division for printing process. For Ultimate Print Sdn Bhd , they have their own office and printing production line close by and furthermore in Shah Alam. With abilities laborers and advance machines, Ultimate Print proficient to print 2 million duplicates month to month. With respect to paper division, this gathering additionally has sub workplaces in various states; Perak, Kelantan, Terengganu, Johor, Pahang, Pulau Pinang, Kedah, Melaka and Negeri Sembilan, as indicated by the condition of the Sinar Harian version. These sub workplaces are for the editors and journalists to plan and flexibly nearby news quicker to the network in the region. Karangkraf right now just distributes their productions in Malay language. Malay language is national language in Malaysia, Brunei, and Indonesia and one of authentic dialects in Singapore. Subsequently, for as long as years, their objective clients are just restricted to these districts. In any case, with the quick and advance innovation of web and contraptions these days, they have begun their computerized bunch division to make their magazines and paper accessible on the web. Karangkraf as of now have begun to give buy administrations by means of online to improve client to purchase and buy in to Karangkraf productions. With their build up brand, Karangkraf likewise have investigated the need to decipher their books and magazines into various dialects to traverse request from universal perusers. 2.0 PRODUCT OF KARANGKRAF; MALAY LANGUAGE NOVEL 2.1 Introduction of Malay Language Novel Publication in Karangkraf The Karangkrafs book division is the cooperation of three production auxiliaries called Alaf 21, Buku Prima and Karya Bestari. On April 1997, Alaf 21 was conceived and this is the beginning purpose of books business under Karangkrafs wings. Alaf 21 currently is known as a set up distributer of Malay language fiction books. Biofoto Raihan is the primary distribution under Alaf 21 and began from that, Alaf 21 continue delivering quality perusing materials for perusers. Alaf 21 additionally creates persuasive, formula and art exercise manuals. With in excess of 300 provider operators around Malaysia, the market for their books additionally covers Singapore, Brunei and people the world over. 2.2 Type of Good Books are characterized into monopolistic serious market where there were numerous organizations in the market yet the items are separated items. Since every novel is one of a kind so the distributers are preferably value creators rather over value takers. The expense to reproduce extra duplicate is in reality significantly less than the cost of the novel itself. Model, cost of a novel by Alaf21 is RM19.90, however the expense to reproduce another duplicate isn't RM19.90, it is in reality substantially less than RM4 per duplicate for ordinary size soft cover novel. Subsequently, the cost is higher than peripheral cost which satisfies monopolistic rivalry case. Other than that, Karangkrafs books can be determined as an ordinary decent as it is decidedly identified with salary since when pay expands, amount requested followed increments and the other way around. This announcement is as per smaller than expected overview that was held by our gathering to steadfast books perusers. From 23 respondents, 21 of respondents said that if the cost was expanded, they will even now purchase however with amount not exactly previously. They will restrict to books that got great audits or certain essayists just and an extraordinary books from the rack. In any case, if the cost is unaltered and their salary expanded in view of rewards or additions, every one of them concurred that they will spend more on books. As amount request and pay move same way, Karangkraf books have positive pay flexibilities (versatility > 0). At certain occasions, distributers will brought down cost of some novel when client pre-request the novel before it hits the store. The business income of that specific novel will increment coming about because of expanding of amount requested by clients. Along these lines, this item concurs with Law of Demand. This is a model for novel titled Adam dan Hawa. After the show arrangement adjusted from the novel screened on TV, Karangkraf republished the novel and gives lower cost of RM16.92 each for perusers whom pre-request by means of online rather than typical value RM19.90 each in the stores. This limited cost got empowering reactions from perusers and furthermore the TV arrangement fans and has expanded the deals of that novel. 2.3 Demand of the Product The brand of Karangkraf and Alaf 21 are notable to Malay language books darlings. The nature of the books distributed has been built up and trusted with more than forty years of encounters in production. With new innovation and now more substitutes perusing materials accessible in the web or on the web, overall production organizations had diminishing in amount requested of printed understanding materials. Notwithstanding, Karangkraf still experienced expanding in benefits in their printed productions. Numerous elements could be the explanation of this occasion, for example, expanding of salary, the trusted Karangkrafs brand or Karangkrafs great showcasing technique. This additionally demonstrated the interest of Karangkrafs items didn't influenced by the substitutes or contenders. As of late, the dramatization of Adam dan Hawa was screened on TV is adjusted from the novel by Alaf 21. The fame of the dramatization arrangement has causing the equivalent titled novel has increment in the quantity of deals and the interest for the novel likewise expanding colossally. Despite the fact that this novel was distributed on 2005 however the effect of the dramatization make the amount requested for the novel increments. In spite of the fact that there still no accurate figure of benefits Karangkraf got with this wonders as the show still in running on TV. With that sort of uncommon considerations were given to a novel, Alaf 21 has republished the novel to satisfy the de

Thinking about applying to SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog

Thinking about applying to SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog HAPPY FRIDAY!   As many of you know already, we are making available again a J-Term for all those enthusiastic prospective students who have been pushing to start in January, instead of waiting a whole year.   If you missed this news flash (only announced this summer), and you want to be considered for the class that begins January 2013, theres still time to complete your application. Yes, the October 15 deadline is around the corner but we will continue to review applications past the deadline.   We will give priority to those who submit their completed application by the deadline date.   And remember we do not need official documents to review your application.   You may upload student copies of your transcript and self report your test scores (which you receive immediately after you complete the exam).  Contact our office if you wish to be considered for the January class but think there may be a slight delay in your application submission or if you just want to chat.

Steve Jobs in San Francisco - Free Essay Example

Steve jobs was born in San Francisco on February 24, 1955. He was abandoned by his parents just after he was born. Luckily, Paul and Clara jobs, a nice couple, adopted him. He lived near silicon valley in the United States. His neighbors were all employees of hewlett-packard company. Influenced by these people, jobs became obsessed with electronics as a child. One HP engineer saw how obsessed he was and recommended him for the companys discoverers club, a gathering for young engineers held every Tuesday night in the companys cafeteria. At a party, jobs saw computers for the first time, and he began to have a hazy understanding of them. In junior high, jobs met Steve wozniak at a school reunion and the two hit it off. Steve wozniak was President of the schools electronics club and was very interested in electronics. When he was 19, jobs took a one-semester break from school for financial reasons and became an employee of atari video game company. Living in the garage of wozs house, he often audited calligraphy classes and other courses at the community college. He made a pilgrimage to India in August 1974, at the hottest time of the subcontinent. While at work, jobs often worked with wozniak on computers in his garage. They dreamed of having a computer of their own, but at that time, all the computers on the market were commercial, huge and expensive, so they prepared to develop their own. In 1976, he bought the 6502 chip at the Wisconsin computer fair in San Francisco. With the 6502 chip, the two young men installed the first computer in the garage of jobs home. Jobs sold his Volkswagen car to raise money for mass production, and woz sold his HP 65 calculator. So they have $1,300. On April 1, 1976, jobs, wozniak and jobs friend RON Wayne signed a contract to start a computer company. Jobs, 21, and Steve wozniak, 26, founded apple in their garage. The company was named apple by jobs. Their home-made computers have been dubbed the apple generation. In the early days of apple inc., the apple machine business was slow. In July 1976, an accidental opportunity brought about a turning point for apple. The retailer Paul Jay Terrell went to jobs garage and, after watching jobs demonstrate his computers, decided to order 50 of them, his first deal. Then apple started making small batches. In October 1976, markkula visited woz and their garage. Mr. Markkula, an electrical engineer who specializes in marketing, volunteered to help them develop a business plan and lent them $690, 000, which helped speed up apples growth. In April 1977, jobs presented the apple II codename prototype at the first computer show in the United States. On December 12, 1980, apple stock went public, and within an hour, 4.6 million shares were snapped up, closing at $29 each. At that closing price, apples top ranks have produced four billionaires and more than 40 millionaires. Jobs is number one as a founder of the company. In 1983, Lisa database and Apple Iie were released for $9,998 and $1,395 respectively. However, Lisas expensive price is not much in the market, and Lisa steals a lot of Apples rd funds. Since jobs business philosophy was different from that of most managers at that time, and IBM launched personal computers to seize a large market, the general manager and directors blamed the failure on the chairman jobs, who was removed from the management power by the board decision in April 1985. Jobs left apple on Sept. 17, 1985, after several unsuccessful attempts to regain power. After resigning from apple, jobs bought Lucasfilms Emeryville, calif., computer-animation effects studio from George Lucas for $10 million in 1986, and formed the independent pixar animation studio. The company became known as 3D computer animation and in 1995 released the worlds first full-3d animated 3D film, toy story. The company was acquired by Disney in 2006, making Mr. Jobs Disneys largest individual shareholder. In 1996, apple was in trouble, and its market share dropped from 16% at its peak to 4%. By contrast, jobs company became famous for toy story, with a personal fortune of $1 billion. However, jobs came back from apples crisis. After his return, jobs made great changes, stopped unreasonable research and production, ended the patent dispute between Microsoft and apple for many years, and began to develop new products iMac and OS X operating system. In 2000, during the technology bubble, jobs put forward the advanced idea of designing PC as digital center, and developed iTunes and iPod successively. At the same time, he began to open stores in prime locations and achieved great success. Subsequently, a series of products such as Apple TV and iTunes Store were praised and recognized by the market. On June 29, 2007, apple launched its own iPhone design, using iOS system, and then released the new generation iPhone 3G and iPhone 3GS. On June 8, 2010, the fourth generation iPhone 4 product was released, and each time it was released, it attracted great madness and sales upsurge in the world. In addition to the iPhone series, the release of the iPad tablet computer using iOS system, which was not widely expected at first, was a great success. On August 24, 2011, Steve jobs submitted his resignation application to apples board of directors. In his resignation letter, he also suggested chief operating officer Tim cook take his place. In his resignation letter, Mr. Jobs said he could no longer serve as chief executive, but was willing to serve as chairman, director or general staff. Apple shares were suspended from after-hours trading. Mr. Jobs didnt specify the reasons for his resignation, but he has been battling pancreatic neuroendocrine tumors. On August 25, 2011, apple announced his resignation with immediate effect and Tim cook took over. Apple also announced the appointment of Steve jobs as chairman and Tim cook as CEO. On October 5, 2011, apples board of directors announced that jobs died on October 5, 2011 at the age of 56. The funeral was held on October 6. Jobs believed that innovation has no limit and imagination is limited. If its a growth industry, innovation is about making products more efficient, easier to use, easier to work with. If its a shrinking industry, innovation is about moving quickly out of the box, changing yourself quickly before products and services become obsolete and unusable. According to jobs, the first ten employees of a startup determine the level of the company, because everyone has to be able to afford a tenth of the work of the company. He also used the beatles as a metaphor for the power of teams: no major job can be done by a single person, or by two, three, or four people. In order to get things done, work cannot be done by just one person. Finally, the forces generated by individual interactions are summarized, so that the overall force is far greater than the sum of individual forces. Hes also a perfectionist. He thinks, perfect quality does not have shortcut, must locate outstanding quality to oneself commitment, and hold to adamantly. When you are more demanding of yourself and pay attention to all the details, the product will be different from others. Instead of using a focus group approach, jobs told consumers to tell them what they wanted. Thats why he succeeded. Steve jobs has brought too much change to the world and great convenience to human beings. Many celebrities have commented on jobs. For example, President Obama once said, jobs is one of the greatest innovation leaders in America, and his outstanding talent makes him a person who can change the world. Bill Gates once said, few people have had the same impact on the world as Steve jobs, and the impact will be long-term. Jobs himself said, your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly think. Everything else is secondary. To live is to change the world. Is there any other reason? Your time is limited, so dont waste it living someone elses life. Focus and simplicity have always been one of my secrets. Simplicity can be harder than complexity: you have to try to clear your mind to make it simple. But in the end its worth it, because once you do it, it can work wonders.

Langston Hughes, An African American Writer - 1823 Words

Langston Hughes, an African American writer who interpreted to the world the black experience in the US and portrayed them with skill and insight, was born February 1st, 1902 into the home of the couple James and Carrie Hughes. Hughes mother attended college and had an artistic temperament. James Nathanial Hughes was a prosperous lawyer and rancher in Mexico who disliked the black poor and hated Negroes. On April 30, 1899, in Guthrie, Oklahoma, him and his wife Carrie were married and were pregnant within a few days after the wedding. When the U.S. census taker came around on June 5, 1900 the tragedy struck couple reported the loss of their first child, a boy; apparently he was buried earlier that year. Langston came along next and soon after his parents separated. When Langston was between the age of 5 and 7 his parents tried to reconcile with each other in Mexico. The reunion ended on the night of April 14, 1907 after an earthquake shook the ground over a vast region in Mexico. Af ter the incident Carrie, her mother and her son fled Mexico. Hughes was raised by his mother, who later married Homer Clark, and his grandmother, who had served as a conductor on the Underground Railroad with her husband earlier in her life. Langston lived in about half a dozen cities before him and his new family settled in Cleveland. Langston Hughes found his first job; he gathered maple seeds and most likely sold them to the Bartheldes Seed Company. Moving forward with his life LangstonShow MoreRelatedMaya Angelou and Langston Hughes, pillars of society1007 Words   |  5 PagesNeither Langston Hughes nor Maya Angelou were just poets in the world of the twentieth century but instead heroes and leaders who showed the world that race wasn t what made you but whom you are instead. Though both grew up during times and events in the world, both have similar ideas while also different. Though both poets were put down by society, neither let what people said get to them. Both instead wrote poems about how what people say doesn t matter. Maya told those people that despite whatRead MoreLangston Hughes, An American Poet Essay1583 Words   |  7 PagesJames Mercer Langston Hughes was one of the most influential African-American writers during the Harlem Renaissance. He was born on February 1, 1902 in Joplin, Missouri to James and Carrie Mercer Hughes. Hughes parents divorced shortly after his birth and his father moved to Mexico. Hughes went to live with his grandmother, Mary Patterson Langston in Kansas while his mother travelled back and forth with jobs. After his grandmother died he went to live with friends of the family, James and Mary ReedRead MoreThe Influences for Langston Hughes Successful Writing Career979 Words   |  4 PagesAmerican literature and American culture have always been connected throughout our history. Langston Hughes was able to recognize th at, â€Å"Man had the inability to bridge cultures† (Bloom 16). In one of his writings, Luani of the Jungles, Langston writes about the interactions in a relationship between a white man and a black woman, â€Å"that is not ruined by outside disapproval, but the man’s own obsession and oversimplification of their racial differences† (16). Hughes’s ability to speak openly aboutRead MoreLangston Hughes : The Black Writers Of The Harlem Renaissance1488 Words   |  6 Pageswell-known writers of the 1900’S is Langston Hughes. While many writers focused on one style or category of writing, Langston Hughes is the most versatile of all of the writers from the Harlem Renaissance. While the state of Missouri is known for its largest cities such as St. Louis and Kansas City and for famous attractions such as the Gateway Arch, the state is also the birthplace of one of the most well-known writers of the early Twentieth Century. James Mercer Langston Hughes is an American authorRead MoreReoccurring Themes in the Work of Langston Hughes Essay1649 Words   |  7 PagesLangston Hughes is an extremely successful and well known black writer who emerged from the Harlem Renaissance (â€Å"Langston Hughes† 792). He is recognized for his poetry and like many other writers from the Harlem Renaissance, lived most of his life outside of Harlem (â€Å"Langston Hughes† 792). His personal experiences and opinions inspire his writing intricately. Unlike other writers of his time, Hughes expresses his discontent with black oppression and focuses on the hardships of his people. Hughes’Read MoreLangston Hughes And The Harlem Renaissance1476 Words   |  6 Pages Langston Hughes, a Voice for the Taciturn Take a time machine back to one of the most culturally-rich times in history, the Modern Age. More specifically, set your destination to northern Manhattan in the early 20s. When you step onto those bustling streets, you’ll find yourself swept up in the Harlem Renaissance. The contemporary writers you are surrounded by are legends such as Langston Hughes and W. E. B. DuBois, and the contemporary musicians you may hear at a local nightclub include some ofRead MoreThe Harlem Renaissance By Langston Hughes1033 Words   |  5 Pagescaught the attention of many musicians, writers, and artist. The Harlem Renaissance period lasted from 1920 to around 1935. Even though this period was short, it still lives on though all African American artists today. According to Biography.com in the article about Langston Hughes, there were many artist, musicians, and writers such as Langston Hughes, who was a huge part of the Harlem Renaissance period. Langston Hughes was a well-known poet and play writer. In the magazine called â€Å"The Crisis†Read MoreLangston Hughes : Jazz Poetry And Harlem Renaissance1212 Words   |  5 PagesLangston Hughes Jazz Poetry and Harlem Renaissance Langston Hughes was an African American poet who was born on 01 February 1902 in Joplin, Missouri. His parents separated and later divorced during his childhood. Subsequently he was raised predominantly by his maternal grandmother. His grandparents were politically active and supporters of the abolition of slavery. They were activists in the movement for voting rights for African Americans. Through their active involvement in his upbringingRead MoreEssay on Langston Hughes? Influence on American Literature1422 Words   |  6 Pages Langston Hughes was one of the great writers of his time. He was named the â€Å"most renowned African American poet of the 20th century† (McLaren). Through his writing he made many contributions to following generations by writing about African American issues in creative ways including the use of blues and jazz. Langston Hughes captured the scene of Harlem life in the early 20th century significantly influencing American Literature. He once explained that his writing was an attempt to â€Å"explain andRead MoreContributions Of Langston Hughes948 Words   |  4 Pages millions of African Americans migrated from the rural south to the north in hopes of a better life. During the Great Migration, black southerners moved to the city of Harlem, New York. The large migration of talented blacks changed the city of Harlem. African Americans had a chance to show what they can do, and many were interested in art music, and literature. African-Americans had amazing talents in all fields: composers, poets, journalists and artists. This gave Africa-Americans the opportunity

The Lottery Symbolism And Symbolism - 973 Words

After reading The Lottery you might think about what you are actually winning in a lottery type setting. In the story which is enriched with irony and symbolism. As a reader interpreting the uses of each of these is crucial on discovering the full story. The shabby black box represents both the tradition of the lottery and the illogic of the villagers’ loyalty to it. The black box is nearly falling apart, hardly even black anymore after years of use and storage, but the villagers are unwilling to replace it. They base their attachment on nothing more than a story that claims that this black box was made from pieces of another, older black box. The lottery is filled with similar relics from the past that have supposedly been passed down from earlier days, such as the creation of family lists and use of stones. These are part of the tradition, from which no one wants to deviate—the lottery must take place in just this way because this is how it’s always been done. However, other lottery traditions have been changed or forgotten. The villagers use slips of paper instead of wood chips, for example. There is no reason why the villagers should be loyal to the black box yet disloyal to other relics and traditions, just as there is no logical reason why the villagers should continue holding the lottery at all. The lottery represents any action, behavior, or idea that is passed down from one generation to the next that’s accepted and followed unquestioningly, no matter howShow MoreRelatedSymbolism in the Lottery1391 Words   |  6 PagesShirley Jackson#8217;s, #8220;The Lottery#8221;, clearly expresses her feelings concerning traditional rituals through her story. It opens the eyes of readers to properly classify and question some of today#8217;s traditions as cruel, and allows room to foretell the outcome of these unusual traditions. #8220;The Lottery#8221; is a short story that records the annual sacrifice ceremony of a fictional small town. It is a detailed narrative of the selection of the person to be sacrificed, aRead MoreThe Lottery Symbolism649 Words   |  3 PagesIn Shirley Jacksons short story The Lottery, one of the main characters is Mr. Summers. The lottery was conducted--as were the square dances, the teen club, the Halloween program--by Mr. Summers. Summers might be the busy body of the village, but he is not the protagonist of the story. Because he represents the status quo situation in the village, his presence in the story is one of the most significant symbols of The Lottery. Summers represents blind adherence to ritual, as he is in chargeRead MoreLottery Essay Symbolism1249 Words   |  5 PagesSymbolism Essay Symbolism is a sign that has been used by literary authors to represent a larger idea into another more specific concept or belief. Symbolism can be used to represent an action, an idea or a person’s archetype as well. The term symbolism is the practice of representing things by symbols, or of investing in things with a symbolic meaning or character (â€Å"Symbolism†). Examples of symbolism are: an eagle representing freedom, a dove representing peace, and the color green can symbolizeRead MoreSymbolism in The Lottery Essay802 Words   |  4 PagesTo a first time reader, Shirley Jacksons â€Å"The Lottery† seems simply as a curious tale with a shocking ending. After repetitive reading of Jacksons tale, it is clear that each sentence is written with a unique purpose often using symbolism. Her use of symbols not only foreshadow its surprise and disturbing ending but allows the reader to evaluate the communitys pervert traditional rituals. She may be commenting on the season of the year and the grass being â€Å"richly green† or the toying with theRead MoreThe Lottery Symbolism Essay804 Words   |  4 PagesThe Lottery by Shirley Jackson is a short story based on a fictional village that holds a macabre ritual. Although the regularity was not stated within the tale, the story speaks of a regular gathering of the village folk to conduct some form of lottery. In a disturbing twist of the tale, the winner of the lottery doesn’t get to receive a prize, but instead, suffer the indignity of being killed by getting stoned to death by friends, family, and neighbors. Mrs. Hutchinson is the unfortunate soul,Read MoreThe Lottery Symbolism Essay992 Words   |  4 Pagesof The Lottery by Shirley Jackson is simply trying to understand what the symbols in the story mean. These symbols included the lottery, the tools used in the lottery and even the people of the town. Within the first few lines of Shirley Jackson described a picture of a clear, sunny, fresh and warm summer day. She continues this sense of comfort by adding small children playing after being released from school for the summer, and the townspeople gathering calmly for the annual â€Å"Lottery†. JacksonRead MoreThe Lottery Symbolism Essay908 Words   |  4 PagesAll around the world today thousands of people die from murder and the numbers increase every year. Our world is filled with violence and tragedies that keep increasing, just like in, Shirley Jacksons story â€Å"The Lottery.† The characters in a small village choose someone to stone to death each year because of tradition. As this tradition continues, more and more people die as time passes. All of the towns folk grow more and more nervous, hoping not to get picked. They gather in the town square toRead MoreSymbolism In The Lottery, By Shirley Jackson869 Words   |  4 PagesSymbolism is used throughout The Lottery in the character names. Author, Shirley Jackson, uses the name of, Mr. Graves, to foreshadow the story and explain what â€Å"The Lottery† really is. Mr. Graves is the one who carries the three-legged stool which could indicate two things: the Trinity, the Father, Son, and Holy Spirit, or it could mean the past, present and future, saying that â€Å"The Lottery† will always be among the people of the village. In addition, he is also the owner of the post office andRead MoreSymbolism Of The Lottery By Shirley Jackson1577 Words   |  7 PagesShirley Jackson s The Lottery , is a story that is filled with symbolism. The author uses symbolism to help her represent human nature as tainted, no matter how pure one thinks of himself or herself, or how pure their environment may seem to be. The story is very effective in raising many questions about the pointless nature of humanity regarding tradition and violence. The Lottery clearly expresses Jackson s feelings co ncerning mankind?s evil nature hiding behind traditions and ritualsRead MoreSymbolism Of The Lottery By Shirley Jackson926 Words   |  4 PagesWhen incorporated well, symbolism enhances a story’s overall impact. Shirley Jackson’s short story â€Å"The Lottery† contains symbolism to affect the readers’ feelings as well as add interest. The story begins with the villagers gathering at the square to participate in the lottery. The villagers chat while waiting for the event to begin. After Mr. Summers comes with a black box, he stirs the pieces of paper in the box. The narrators describe the lottery as an old ritual that the community continues

Capitalism vs Socialism - 1746 Words

Outline: Essay question: What is the best policy for any country: capitalism or socialism? Introduction: Thesis statement: It is much better to live in the country where the gap between poor and rich people is sharply noticeable, than to know that a person will never differ from the mass of people or feel a real freedom in his/her own country. Body: A. Capitalistic policy gives an equal opportunity to everyone to become a wealthy person. * Person can have his own business and develop it in the future. * The nation becomes rich B. Market economy is the base of capitalism. * Foreign investments * Business cycle. C. Advantages of capitalist mode showed by Adam Smith. D. Socialism lost its popularity in†¦show more content†¦Thus, entrepreneur satisfies the demand and makes profits. Of course, there is nothing eternal and everything will lose its importance, but the mechanism of capitalism is great. (The history of capitalism: from feudalism to Wall Atreet, Beattie, 2011). To justify capitalism, such a great person as Adam Smith represented five main advantages of capitalism: 1. With little interference by the government, problems like corruption, lack of incentives and poor information do not arise. We end up with these problems only when governments attempt to control the economy. This is one of the main benefits of capitalism. 2. Cost effective allocation of resources being the ‘invisible hand of the market’, capitalism ensures that resources are distributed according to consumer choice. No firm is rewarded for producing goods that people don’t desire. 3. Successful Production. One of the advantages of capitalism is that as firms have incentives to be efficient in production, in a market system, cutting costs, improving competitiveness and productivity are their top priority. They will go out of business if their efficiency and productivity fails. 4. Dynamic Efficiency. Firms in a capitalist system need to respond to the flux in consumer preferences and respond according to the new consumer trends. This improves and maintains their efficiency over time. 5.Show MoreRelatedCapitalism Vs. Socialism And Socialism868 Words   |  4 PagesCapitalism vs Socialism Capitalism and socialism have been two school of thoughts in economics that have opposing factors, and there have been a lot of criticisms and comparison on which economy is better in terms of economic equality, and the role that the government plays in the society. In most situations, a society with a better economic opportunities and choices, with more technological advancement and private owned businesses would be a better option to a society that is collectively ownedRead MoreSocialism : Socialism Vs. Capitalism1156 Words   |  5 PagesEric Butterbaugh Mrs. Penwell English Composition November 8, 2015 Socialism V. Capitalism In the past the word Socialism or Socialist has been used with a negative connotation but recently with the rise of Senator Bernie Sander, Independent from Vermont, running for the Democratic Nomination for President of the United States of America, it has became a positive word that many people are finding themselves agreeing with and flocking to see a Socialist speak about economic and social problemsRead MoreCapitalism Vs. Socialism And Communism1175 Words   |  5 Pages Capitalism VS. Socialism/Communism Analysis The industrial revolution changed the way people lived. Before the industrial revolution all the work that is now done by machines was done by hand. It also allowed the ambitious working class man to join the rich at the top. This was done through capitalism and laisses-faire economics which gave businesses the ability to operate in a free market without government regulation. Capitalism deserves its share of criticism because of the abuses it causedRead MoreCommunism vs Socialism vs Capitalism1861 Words   |  8 PagesCommunism vs. Socialism vs. Capitalism With every type of government, there are going to be many inefficiencies and flaws to deal with. A perfect way to run a country, socially and economically, has yet to be discovered. Social Equality and economic opportunity have proven throughout history to be two great entities that cannot be intertwined with each other. The idea of running communist country is good willed because it is striving for social equally for all and equal possession of the countrysRead MoreEssay on Capitalism Vs. Socialism1805 Words   |  8 PagesComparisons between countries and regions before and after the advent of capitalism in Eastern Europe, Russia and Central Europe as well as a comparison of Cuba and the ex-communist countries provide us with an adequate basis to draw some definitive conclusions. Fifteen years of transition to capitalism is more than adequate time to judge the performance and impact of capitalist politicians, privatizations, free market policies and other restoration measures on the economy, society and generalRead MoreThe Battle of European Socialism vs. American Capitalism2286 Words   |  10 Pagesâ€Å"The Battle of European Socialism vs. American Capitalism† Let the battle begin, on the left we have European Socialism and on the right we have American Capitalism! Round One: What is Capitalism? Capitalism is regarded as an economic system and a political strategy distinguished by certain characteristics whose development is conditioned by numerous variables. So how is Capitalism viewed in the United States of America? American Capitalism can be viewed in multipleRead MoreCapitalism Vs. Socialism : The Transitional Period Between Capitalism And Communism1330 Words   |  6 PagesCapitalism versus Socialism In the theories developed by Karl Marx, socialism is considered the transitional period between capitalism and communism. For a long time, capitalism versus socialism has been argued and debated. Socialism is an economic system in which goods and services are provided through a central system of government and aims to make everyone equal. They have different forms of socialism that have different beliefs. Some of the biggest disadvantages of socialism are that it reliesRead MoreHarrison Bergeron Essay: Compare the Epic War or Socialism vs. Capitalism.1054 Words   |  5 Pagescircumstances there is an ambiguous theme targeting Socialism and Capitalism that shines through. In the story â€Å"Harrison Bergeron†, both Socialism and Capitalism are made fun of through extended satirical references. In the story, Vonneguts future predicts a rise of Socialism in America. However this Socialism relates to the equality of results as appose to equality of results. Vonnegut paints this very ugly picture of Socialism despite his views against Capitalism because of the misconceptions of the AmericanRead MoreEconomic Systems: Socialism and Capitalism Essay1018 Words   |  5 PagesI have observed that when Americans discuss the relative merits of socialism vs. capitalism, the chief debates that come up are †¢ What would happen if we remove the stimulus for innovation and productivity that a free market generates? This implies having a free market including individual ownership and control, and to varying degrees a laissez-faire government. †¢ Would it be possible to have a thriving society in which we would not have 20% of the population living in poverty and without adequateRead MoreComparing Capitalism and Socialism730 Words   |  3 Pageswe have in the world today are socialism and capitalism. In this text, I will in addition to comparing and contrasting socialism and capitalism also discuss the shortcomings of these two economic systems. Further, amongst other things, I will highlight the overlaps between the two. Capitalism vs. Socialism In seeking to highlight the key differences between socialism and capitalism, it would be prudent to first offer a concise definition of the two terms. Capitalism in the words of Brinkerhoff,

Genetic Engineering Therapeutic vs Enhancement Essay

Outline: Thesis : Children’s genes should be left untouched unless there is something terribly wrong, such as a sickness or disease. I. Our world has become obsessed with the idea of enhancements. nbsp;nbsp;nbsp;nbsp;nbsp;A. Most common among young adults. nbsp;nbsp;nbsp;nbsp;nbsp;B. Want to be perfect in every way. nbsp;nbsp;nbsp;nbsp;nbsp;C. Think genetic enhancement is the answer. II. Genetic enhancements are going to revolutionize the world of tomorrow. nbsp;nbsp;nbsp;nbsp;nbsp;A. Types of Genetic enhancements: nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;1. Change Hair Color. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;2. Change Eye Color.†¦show more content†¦On the other hand, the other form of genetic engineering, gene enhancement is the idea of improving average typical genes to be above average. Therapeutic treatment is acceptable, if parents can prevent their child from having a serious or fatal disease, they should be able to pay for genetic treatment if they can afford to do so. However, I completely disagree with the process of genetic enhancement; a parent should not be able to alter their child’s genes from typical or average to above average. If humans even consider gene enhancement for their children, they should revise what is morally and ethically right and wrong. The thought of parents one day being able to enhance or perfect the genes of their expected child is by all means wrong. Children should not be born into a world where their ultimate choices have been made by their parents before the moment of their birth. Ch ildren’s genes should be left untouched unless there is something terribly wrong, such as a sickness or disease. After recently entering the new millennium, our world has become obsessed with the idea of enhancements. This obsession is most common among young adults. Young adults these days feel pressured to look a certain way, to have exact amounts of muscle or body fat, to have a certain IQ, and to obtain a certain status. A large part of the problem comesShow MoreRelatedThe Ethics of Gene Therapy: Balancing the Risks Essay2595 Words   |  11 Pagescaptured the attention of the public and ethics disciplines as a therapeutic application of human genetic engineering. The latter, in particular, has lead to concerns about germline modification and questions about the distinction between therapy and enhancement. The development of the gene therapy field and its progress to the clinic has not been without controversy. Although initially considered as a promising approach for treating the genetic of disease, the field has attracted disappointment for failingRead MorePfizer to Acquire Protalix10020 Words   |  41 PagesPart 1 - The Rational of the Acquisition 1 1. Pfizers Strategy 1 1.1. 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Because computers are veryRead MoreSources of Ethics20199 Words   |  81 PagesTABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The SustainableRead MoreGp Essay Mainpoints24643 Words   |  99 Pages Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. 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DEVELOPING COUNTRIES DEVELOPING The   developing countries will   grow   nearly    seven times faster than   the   developed    countries.   As   a   result,   they   will   increase   their    share   of   the   global   population   from   82%   today    0.5 1Read MoreSexually Transmitted Diseases35655 Words   |  143 Pages78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 Structures and functions 133-137 Microbes 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structure and germination 155-157 Reproduction in plants 158-165 Sexually transmittedRead MoreDeveloping Management Skills404131 Words   |  1617 Pages269 United Chemical Company 269 Byron vs. Thomas 271 Active Listening Exercise 272 SKILL APPLICATION 274 Activities for Communicating Supportively Suggested Assignments 274 Application Plan and Evaluation 274 274 SCORING KEYS AND COMPARISON DATA 276 Communicating Supportively 276 Scoring Key 276 Comparison Data 276 Communication Styles 276 Comparison Data 276 SKILL PRACTICE Diagnosing Problems and Fostering Understanding: United Chemical Company and Byron vs. Thomas 278 Observer’s Feedback FormRead MoreOrganisational Theory230255 Words   |  922 Pageswhy does it matter? 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Overview Of Sport Injury Types Health And Social Care Essay Free Essays

string(316) " bone has been twisted Compact Fracture: Bone fragments are driven into each other All types of breaks should be treated by a medical professional where an X ray can be taken and the extent of the hurt can be assessed which from this point will originate start of the healing procedure aided by a medical procedure\." For this subdivision of my portfolio I am traveling to cover hurts in athletics and choose a specific hurt to reason an in-depth survey on how it the hurt was sustained, how it can be treated in add-on to taking stairss to forestall a return of the hurt. Within featuring engagement there are many hurts that can happen of which can be classified into major and minor hurts. Additionally within these to classs there are legion hurts sustained through impact, pulling and nonvoluntary motions. We will write a custom essay sample on Overview Of Sport Injury Types Health And Social Care Essay or any similar topic only for you Order Now Minor hurts are really common in featuring activities in peculiar those affecting physical contact such as Rugby and Football. These peculiar hurts are associated with being minor as the damaged caused is really little and chiefly necessitate really small or no intervention at all due to the natural healing procedure of the organic structure. Some extremely common illustrations of minor hurts in athletics are cuts, abraises and contusions. Cuts: A cut is referred to as a split in the surface of the tegument normally by crisp object with some being more serious than others. A little cut will non perforate through the whole proportion of tegument and will normally scab over as a consequence of the organic structures natural mending mechanisms. In comparing a deeper more acute cut can be significantly unsafe as constructions below the surface of the tegument such as nervousnesss, sinews and blood vass can be damaged. However despite the difference between the two cuts are prone to infection and at hazard of been extremely contaminated, therefore it is extremely recommended that all cuts are treated the same by rinsing it out and covering it with first assistance equipment such as a plaster to cut down the hazard of little fragments of soil acquiring indoors. An illustration during a sporting activity when a cut is likely to happen would be during the athletics of Rugby when a ruck/mall is go oning and participants on the land may be by chance stamped on by the he-man of a rugby boot doing a cut and the expel of blood. hypertext transfer protocol: //www.nhs.uk/conditions/cuts-and-grazes/Pages/Introduction.aspx Bruises: A contusion normally occurs as a consequence of harm to muscle tissue underneath the teguments surface in which capillaries, venulas and arterias are damaged due to a sudden impact. This harm causes internal hemorrhage to distribute into countries environing the tissue as a consequence of physical compaction from the blood vass into the musculus tissue and top beds of the teguments surface which causes a seeable dull ruddy and violet coloring material beneath the tegument which is accompanied by stamp hurting. The alterations in coloring material of the contusions initiates that the healing of the accomplished country is taking topographic point by rhenium adsorbing the blood. Finally after an approximative two hebdomad period the contusion will vanish. It is possible for everybody to prolong a contusion but single differences within people determine the consequence of the contusion and how easy it is healed. For a athleticss performing artist there musculus tissue is strong er comparison to person who doesn amp ; acirc ; ˆâ„ ¢t participate in athletics significance that it would be more hard to damage the connective tissue. Prevention of contusions is about an inevitable factor from an impact apart from have oning protective vesture, nevertheless the mending procedure can be sped up utilizing simple first assistance techniques. Using an ice battalion will cut down the swelling around the damaged country and cut down the blood flow which will cut down the sum of blood throw outing from the tissue. hypertext transfer protocol: //www.nhs.uk/conditions/cuts-and-grazes/Pages/Introduction.aspx hypertext transfer protocol: //www.medicinenet.com/bruises/article.htm Major Injuries Unlike minor hurts, major hurts sustained can hold really serious damaging effects and in some really terrible instances can even take to human death. The hurts frequently cause assorted damage to normal bodily maps and necessitate important degrees of intervention in order for the healing procedure to be effectual. Engagement in athletics particularly those affecting physical contact increase the likeliness of major hurts happening and can consequence many parts of the organic structure. Bone Fractures: A bone break is classed as a medical status that causes a interruption in the continuity of the bone as a consequence of high impact or forceful emphasis and force per unit area. However bone upsets such as osteoporosis can take to a weakening of the bone doing them prone to breaks which can be a consequence of overexploitation of the joint in athleticss such as golf and tennis. Common breaks are recognised as either being an unfastened or closed break. An closed and simple break are those which do no perforate a proportion of the tegument and due to the fact there is no hazard of infection immediate intervention International Relations and Security Network A ; acirc ; ˆâ„ ¢t necessary nevertheless professional advice and intervention will be mandatory. In add-on closed breaks can detrimental if the affected country is moved one time the hurt is sustained ensuing in possible damaged tissue. Closed breaks will be accompanied by a stain and swelling. On the othe rhand an unfastened and compound break is a interruption of the bone that does perforate the tegument. Open breaks are at a much greater hazard because they are at high hazard of taint, hence has to be treated instantly by cleaning the lesion exhaustively taking soil and so antibiotic aswell as surgical intervention will follow. Additionally a minor break compared to an unfastened and closed is recognised as a multi-fragmentary break where a splitting of the bone occurs into legion pieces. The followers are other bone breaks that can be a consequence of a clean hurt: Complete Fracture: Bone fragments wholly separate Incomplete Fracture: Bone fragments are still partly joined Linear Fracture: Fracture is parallel to original bone axis Cross Fracture: Right angle break from the bone axis Oblique Fracture: Diagonal break from the castanetss axis Coiling Fracture: At least one portion of the bone has been twisted Compact Fracture: Bone fragments are driven into each other All types of breaks should be treated by a medical professional where an X ray can be taken and the extent of the hurt can be assessed which from this point will originate start of the healing procedure aided by a medical procedure. hypertext transfer protocol: //www.wisegeek.com/what-is-a-closed-fracture.htm hypertext transfer protocol: //en.wikipedia.org/wiki/Bone_fracture Concussion: Concussion is the most common result as a consequence of a encephalon hurt normally happening from an impact sustained to an country of the caput and can even be life endangering in really terrible instances. A mild instance of concussion will ensue in a province of shock and being unconscious for a brief period of clip. However a terrible instance of concussion involves a drawn-out period in being unconscious and returning to a normal province. This impermanent intervention of the encephalons map can consequence memory, opinion, balance and coordination. Concussion can happen easy within a athletics such as a clang of caputs during a football game. An impact hurt to the encephalon can do contusing which will take to the lacrimation of blood vass and damaged to nervousnesss doing abnormalcy in the map of the encephalon. The braincase which surrounds the encephalon comes into contact with fast acceleration of the encephalon taking to concussion. hypertext transfer protocol: //www.emedicinehealth.com/concussion/article_em.htm Muscular Injuries: Injuries to the musculuss can be really painful and can forestall performing artists from taking portion in physical activity for a drawn-out period of clip. Common muscular hurts in athleticss performing artists are musculus strains that can be a consequence of an uneffective warm up or an overstretch whereby harm is sustained to the musculus and attaching sinews. Muscle harm can be a tear of portion or all musculus fibers and the sinews attached to the musculus which can besides take blood vass being damaged which consequences in bruising and hurting caused by the annoyance on nervus terminations. A musculus strain will consequence athleticss performing artists in different ways such how strong and flexible the musculus is, therefore are less common in gymnasts compared to Rugby participants. Common symptoms originating from a musculus strain are ; swelling of the effectual country, inability to travel the musculus to its full potency and hurting in that country. For a athleticss performing artist it is imperative that a musculus hurt is treated right as the damaged musculus are likely to be used once more in featuring engagement when recovered. Ensure that the period of clip out of athletics is long plenty to mend and so strength preparation exercisings are carried out to re-build the musculus. hypertext transfer protocol: //www.emedicinehealth.com/muscle_strain/article_em.htm Muscle spasm occurs as a consequence of musculus weariness in voluntary musculuss which is closely associated with a cramp that occur in nonvoluntary musculuss. Voluntary motion is what a person can consciously command such as motion when running leting for the musculus to contract and relax. However when a spasm occurs the musculus contracts but doesn A ; acirc ; ˆâ„ ¢t return back to its original relaxed province doing an intense hurting and can happen from between a few seconds to a one-fourth or an hr before it is eventually alleviated. Muscle spasm occurs when a performing artist is working at high strength exercising for a long continuance in which they use of the aerophilic system is no longer equal and hence the lactic acid energy system must be used. Stored ATP ( adenosine tri phosphate ) is the lone useable energy beginning in the organic structure and is provided by Glycogen. The animal starch is broken down by an enzyme known as phosphofrukto kinase into pyruvic a cid, nevertheless because the proportion of C dioxide compared to oxygen in the musculuss it is broken down into lactic acid. As the high strength exercising is sustained OBLA ( oncoming of blood lactate accretion ) occurs where the physique of lactic acid is greater than the remotion. Due to the sourness in the musculus the map of the enzymes to breakdown lactic acid Don A ; acirc ; ˆâ„ ¢t function decently and the remotion is less efficient. This can take to lactic acid toxic condition. hypertext transfer protocol: //www.medicinenet.com/muscle_cramps/article.htm Ligament Injuries: The most common but less annihilating ligament hurt is a musculus sprain. A sprain is an hurt to the strong hempen tissue that connects bone to cram known as a ligament which involves pulling and the lacrimation of tissue. Sprains are really common in delicate countries such as the mortise joint and carpus when a batch of force per unit area applied by the mass of your organic structure onto that ligament when normally falling over. Symptoms of a sprain are common to those of a hurt to a musculus with induced hurting, swelling, bruising and the inability to travel and map adequately. hypertext transfer protocol: //sportsmedicine.about.com/cs/injuries/a/sprains.htm Rice: Rest Ice Compression Elevation is an extra first assistance technique that can be applied for intervention and mending procedure of the hurt. When an hurt occurs to a damaged country in can ensue in puffiness, contusion or shed blooding doing the country to go inflamed. Using the four constituents of RICE and cut down swelling, alleviate pigment and protect damaged musculus tissue which in combination with each other will rush up the healing procedure. Remainder: There two really important grounds for a remainder period after an hurt has been sustained. Firstly it is indispensable that any harm to muscle tissue, ligaments or sinews are kept protected by restricting motion around that country which will cut down the hazard of any possible farther harm happening. Second for the healing procedure to happen efficaciously, the organic structure needs to bring forth certain sums of energy and minerals which would otherwise be used up during exercising. Ice: An ice battalion should be applied to the injured country with force which can be done by wrapping a towel around the ice battalion to keep force per unit area. The cold can supply impermanent alleviation of hurting in add-on to cut downing the swelling as the rate of blood flow is reduced intending less blood is traveling to the accomplished country. However considerations need to take topographic point when using a cold compress as a drawn-out exposure to the cold can take to damage to the tegument therefore is recommended 15-20 proceedingss three times a twenty-four hours. Compaction: Similar to the usage of ice, compacting the accomplished country can cut down the swelling around the hurt which can re direct the blood off from the country. A simple compress can be using a patch nevertheless should non be applied to tightly as this can do other deductions. Elevation: Again lift of the affected country can cut down swelling as the blood flows off from injured tissue which is really effectual if the country can be raised above the degree of the bosom. An hurt to an mortise joint can be elevated by puting the pes on pillows. Many minor hurts such as musculus sains and strains will normally retrieve after a few yearss of using the RICE technique. Once recovered it may so be necessary for an person to hold physical therapy where visible radiation rub downing can help in the formation of tissue hypertext transfer protocol: //sportsmedicine.about.com/cs/rehab/a/rice.htm How to cite Overview Of Sport Injury Types Health And Social Care Essay, Essay examples

Equal Employment Opportunity the Case of Hy-Vee free essay sample

For my research paper, I have choose to analyze the equal employment opportunities within Hy-Vee Inc. Equal employment opportunity is a very specific yet broad determination of what is allowed and what is seen as discrimination. A lawsuit can be filed against any company that does not follow the strict guidelines put into action by the Supreme Court, Legislative Body, and Executive Branch. The objective of my paper is to explain the role that the Equal Employment Opportunity Commission plays when dealing with the Human Resource department at a business during the hiring process and with the treatment of employees. Also, I will explain the importance of equal employment opportunity laws for a general business and how they compare to those at Hy-Vee Inc. The regulations of equal employment not only stem from large companies but to those of all different size of employment. When I started my primary research, I thought it would be beneficial to me to get personal response to some questions I had regarding equal employment opportunities. I lead an interview with Rachel Wright who works for Hy-Vee Inc. as a human resource manager through a series of emails. The basis of my interview was how Hy-Vee Inc. enforces the policies on discrimination, consequences of violating the policy, and how they provide information to employees to avoid discrimination in the workplace. All of my secondary information came from information from multiple online articles and textbooks based upon Human Resource Management practices. During and upon completing my interview with Rachel, the information I was provided was very helpful and insightful to the importance and prevention of discrimination in a workplace. She also assisted me in finding viable information through the U. S. Equal Employment Opportunity Commission so I could get an unbiased point of view how important the prevention and implementation of equal employment is on a day to day basis. A question I asked Rachel was, â€Å"How does Hy-Vee enforce the policies of discrimination during the hiring process and to current employees? † She replied â€Å"We don’t stress the fact of actual discrimination to employees because there is a very broad diversion of what is to be considered discrimination. They include race, religion, sex, age, and can get as specific as genetic differentiation. Instead, we stress the concept of inclusion of all employees during the training of new employees and development of current employees. † This has provided positive results from her way of reiterating the aspects of discrimination into the workplace. Upon Rachel getting the job as the human resource manager she had to review and completely understand the anti-discrimination policy, among many others, so she could provide a positive environment for all employees. Rachel also has posted many motivational posters and reminders around her store to encourage togetherness and respect between all employees. The results of her reminders were showing the cohesiveness of employees and also reflected the employees’ interaction with the customers. I also asked Rachel if she has dealt with any discrimination reports while she has been a human resource manager. She said that within her many years with Hy-Vee she has never heard of a complaint from any employees or customers that had to deal with the discrimination of someone. As an ex-employee at Hy-Vee Inc. I saw how diverse the workforce is and especially the customers. From my experience with working with such a diverse group of people, I noticed when managers reiterate the aspect of diversity and discrimination it creates a unity in the department and makes everyone comfortable with each other. This makes the employees look past what the appearance of each other while actually getting to know w ho they are and how they work. It has shown to me how shallow some people can be when they can’t understand that physical appearance has nothing to do with the personality and work ethic of a person. Even though the aspect of diversity is stressed pretty strongly during the hiring process, it is always effective to keep employees aware of the potential consequences for themselves and the company if it happens. In conclusion, Hy-Vee Inc. seems to implement the aspect of effective teamwork into the hiring process and implementation of the day-to-day operations very well. I thought it was very eye-opening when Rachel stated she has never heard of any discrimination complaints since there are thousands of diverse people you interact with when working in retail, especially in the grocery business. This shows how effective the corporate ethics were implemented into the Hy-Vee stores that have great organizational culture. Although from my personal experience at Hy-Vee and my interview with Rachel does not imply that there has not been any circumstances where discrimination was involved between employees or with customers. My recommendations to Hy-Vee Inc. would be to have managers reiterate the aspects of diversity to their departments because I have seen firsthand that it is an effective approach. Also, to have annual store meetings to just keep everyone up to date on the policies including discrimination amongst other aspects of company policy. From the response of Rachel it seems that herself and management staff are taking appropriate and effective approaches to prevent discrimination in the workplace. It’s also very important for Hy-Vee Inc. and their store managers to understand that it only takes one person to discriminate and that can ruin the image of the store and company. II. Theoretical Aspect (Literature Review) 2. Definition of Equal Employment Opportunity Equal employment opportunity is a policy statement that all individuals should be equally considered for a job and not be discriminated against for reasons such as their race, color, marital status, religion, disability, sex, or national origin (Equal employment opportunity, 2011). The Civil Rights Act of 1866 was one of the first laws that were passed regarding equal employment opportunity. This act stat ed that all those that were born in the United States are now citizens, no matter what their color or race. Making them citizens gave them the right to form contracts, sue others, be sewed, as well as own, sell, or lease property (Civil Rights Act of 1866). The Civil Rights Act of 1866 was just an attempt to prevent discrimination and it was not until the Civil Rights Act of 1964 that racial segregation and discrimination in the workplace, public facilities, and education were outlawed. The Civil Rights Act of 1964 was divided into titles and each of these titles dealt with specific classifications of discrimination. 2. 2 Definition of Discrimination According to Mathis and Jackson (2003), discrimination is defined as â€Å"recognizing differences among items or people. † There are two categories based on the type of discrimination, disparate treatment and disparate impact. Disparate treatment discrimination is â€Å"(1) different standards are used to judge individuals, or (2) the same standard is used, but it is not related to the individual’s jobs. † (Mathis and Jackson 2003) An example of this is if an obese employee was required to take a special skills test that was not given to other employees working the same job. This type of discrimination has been common in the past and many cases go unreported because the applicant is not aware others did not undergo special tests for the job. This is prominent in factory jobs that require attention and physical movement because the managers want people they think will be suitable for the position so they are not slowing production getting them in trouble for not meeting certain requirements. Disparate Impact discrimination is â€Å"when members of a protected category are substantially underrepresented as a result of employment decisions that work to their disadvantage. (Mathis and Jackson 2003) The court case that made this type of discrimination a legal issue of equal employment opportunity was the Griggs v Duke Power, 1401 U. S. 424 (1971). This case involved African American workers who were required to have a high school diploma or take a special skills test to obtain employment or get promoted at the company. This was in violation of Title VII of t he Civil Rights Act of 1964 which sates, â€Å"Prohibits discrimination in hiring, promotion, dismissal, benefits, compensation, or any other terms, conditions, or privileges of employment based on race, religion, color, gender, or national origin. (Lovey) From this, Congress passes the amendment, Equal Employment Opportunity Act, which gave the Equal Employment Opportunity Commission (EEOC) the power to represent those that were being discriminated and make sure legal action ensued. The Civil Rights Act of 1991 solidified that companies who were partaking in this discrimination would be subjected to jury trials and punitive damages. (â€Å"The civil rights†) 2. 3 Definition of other laws regarding equal employment Discrimination has many types of aspects in the workplace as to how it can be classified. Being discriminated against simply means that one person or a group of people are being treated unequally because of their background and beliefs. The most common and prominent reasons for discrimination is because of age, sex, race, and disability. There are many more aspects as to why an organization or a single person chooses to discriminate. The discrimination claims can include pregnancy, religion, military experience, or sexual orientation. The discrimination of race is when someone is characterized and evaluated differently based upon their ethnic origin which in many cases is determined by the color of one’s skin. This type of discrimination as I stated before is covered in Title VII of the Civil Rights Act of 1964. Title VII also states that it is against the Civil Rights Act to discriminate against an individual who is married or involved with someone of a different ethnic origin. It also states it is illegal to harass an individual through racial jokes, offensive comments, or physical conduct because of their race or color. (Discrimination in the Workplace) Discrimination based upon the orientation of sex of an individual is deemed sexual discrimination. This forbids any employer to make the assumption that an individual of a specific sex cannot perform certain job responsibilities and duties because of their sex. Sexual harassment is also considered a type of discrimination based upon sex. Sexual harassment can involve acts such as talking about doing certain things or it can actually involve sexual favors which are forced upon someone. Sexual harassment can be the result of covering up mistakes one has made or be used to achieve advancement within the company. These allegations can create a work environment that is unhealthy and threatening to many people of the organization. Costello and Mains) Age discrimination is when an employer refuses to hire an applicant because of their age. This can also be applied if an employee is terminated because of their age. â€Å"The Age Discrimination Act in Employment Act (ADEA) of 1967, amended in 1978 and 1986, prohibits discrimination in terms, conditions, or privileges of employment against all individuals age 40 years or older working for employers having 20 or more workers. † (Mathis and Jackson 2003) Employees who work for the state government cannot sue in the federal court system because the ADEA is a federal law. Age discrimination has been an increasing problem with the higher demand for products and the want for younger fast paced employees. However, employers that focus on recruiting or providing â€Å"preferential treatment† of older workers do not violate any part of the ADEA. (Mathis and Jackson 2003) Disability discrimination is when an employer discriminates against an individual because of a physical or mental disability they have. The American with Disabilities Act (ADA) of 1990 coincides with the Equal Employment Opportunity Act. The ADA states that managing employees with disabilities is to make reasonable accommodations in several aspects. Examples of accommodations that employers will make include but not limited to are, modified work schedules, special equipment, job restructuring, job reassignment, and employer-provided assistance. Luckily for employers many of these accommodations can be don’t without much expense. (Mathis and Jackson 2003) To be considered to have a disability the employee must have a medically diagnosed mental impairment or a physical disability. The disability covers many aspects of clinical conditions such as HIV and AIDS but not certain conditions such as kleptomania or pyromania. The Pregnancy Discrimination Act (PDA) of 1978 requires that any employer with 15 or more employees treat maternity leave the same as other personal or medial leaves. Closely related to the PDA is the Family and Medical Leave Act (FMLA) of 1993, which requires that individuals be given up to 12 weeks of family leave without pay and also requires that those taking family leave be allowed to return to their job. Mathis and Jackson 2003) It is legal if an employer terminates a pregnant employee for excessive absenteeism due to the sickness that women face when pregnant because they are not being treated differently than other employees with absenteeism problems. Amongst many other types of discrimination, an employer cannot discriminate against an employee due to their military status or previous status. Two of the most important laws that protect t he military veterans are the Vietnam Era Veterans Readjustment Assistance Act of 1974 and the Uniformed Services Employment and Reemployment Rights Act (USERRA) of 1994. These laws require employers to recognize leaves of absence return to employment rights, prompt reemployment on return, protection from discharge/retaliation, health insurance continuations, and continued seniority rights. The employers are not required to pay the veterans while on military leave but many firms provide some sort of compensation (Mathis and Jackson 2003) III. Practical Aspect 3. 1 Background and description of Hy-Vee Inc. The company was started in 1930 by Charles Hyde and David Vredenburg when they opened a general store in Beaconsfield, Iowa. The name Hy-Vee came in 1952 with a contraction of Hyde and Vredenburg. The two owners expanded into Minnesota, Illinois, Wisconsin, Kansas, Missouri, Nebraska and South Dakota. To date there are 235 supermarkets and more than 56,000 employees located through the Midwest. Hy-Vee supermarkets offer a diverse series of products such as, bakeries, catering services, floral products, meal solutions, full service deli and meat products, health markets, coffee shops, casual dining, gas stations and pharmacies. With sales that exceed $7. 6 billion throughout all the stores, Hy-Vee ranks among the top 20 supermarket chains in the top 50 private companies in the United States. Supermarket News has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. (Hy-Vee Inc. ) 3. 2 Discussion There have been many companies that get sued and lose settlements over discrimination. Large well-known companies such as Wal-Mart, Target, Apple, Marriot, and Google amongst many others have dealt with these problems in the past and will continue to. When doing my research of discrimination cases against Hy-Vee I was not able to find any that the plaintiff had won according to their discrimination allegations. One of the cases I came across was Oglesby v. Hy-Vee in the district court for the district of Kanas on December 1, 2005. Oglesby brought a suit against Hy-Vee alleging employment discrimination, harassment and retaliation in violation of the Age Discriminations in Employment Act (ADEA). Oglesby stated he was repeated called out by his immediate supervisor for not willingly showing customers where items would be located and just telling them what aisle or section its located. He also stated he was being call â€Å"grandpa† â€Å"abuelo† and â€Å"old man† by numerous employees and managers. Once this continued for a while, Oglesby told the store director and later filed a claim against Hy-Vee since he didn’t think appropriate action was taken. The result of this case did not result in monetary value since he could not prove he was subjected to the hostile work environment and which claims could not be recovered. There was a sex discrimination case that was filed against a manager of a Hy-Vee in Iowa City, IA in 2004. A 19 year old girl filed claims against her manager who promoted sexual tendencies with her often. She was finally left with no choice after he manager exposed himself to her while trying to kiss her. The manager was terminated when he pled guilty to indecent exposure. Although this was not a case against the actual corporation, it proves that it can only take one person like the aforementioned manager to ruin a reputation of a store. Ruth Comer, a spokeswoman for Hy-Vee stated â€Å"We do a great deal of training for managers on sexual harassment issues and dont tolerate sexual harassment in the workplace, about the incident. While interviewing Rachel, I had asked her if she has ever heard of any claims from other employees of discrimination. She said â€Å"I have heard many rumors or statements from the various Hy-Vee employees I’ve worked with about discrimination and harassment claims. All of the instances have not made it outside the store level due to the accommodations made by the managers and store directors that dealt with it. It is not something that is taken lightly but we take necessary actions so those types of things can be avoided and kept from reoccurring. † When I was working at Hy-Vee I did notice that the managers would take appropriate actions when someone was involved in a case but it never ended in termination. Working in retail you find that there is a lot of gossip which can cause many problems. I noticed this was not the case here. When a problem arose, the employees involved would end up not working the same shifts or switching to a different department if they worked together. IV. Conclusion and Recommendations 4. 1 Conclusion The laws that the Equal Employment Opportunity Commission has enforced are clearly stated and mandatory to follow, in which action will be taken if they are not. Since Hy-Vee Inc. employs over 56,000 workers, it is especially important for each member of the company to be aware of the laws. From my interview with Rachel, it was made clear to me that they are currently implementing ways of eliminating discrimination at Hy-Vee and making it known that it is important to report anything. Concluding from research that I found on Hy-Vee, it shows they have areas that they can improve. Hy-Vee recently has also created the policies and informed their employees of what to do in certain situations by giving employees resources to report violations of the laws and policies. 4. 2 Recommendations What I would recommend to Hy-Vee is create a few more ways to make sure the employees are aware of the laws and policies. One way of doing this is could be hosting yearly meetings for managers to come up with ways to remind the employees of the discrimination laws and the present it to them. Another way that Hy-Vee can remind employees of the policies is to post signs in meeting rooms such as break rooms, office buildings, and lunch areas so that the employees are reminded on a daily basis. Employees could also fill out surveys as to how they think Hy-Vee is doing regarding the policies and if they feel comfortable in the setting they work in. Managers could bet trained to create closer bonds with employees to make them more comfortable about bringing forth their problems and concerns. List of References: Costello amp; Maines (2013). Sex-Based Discrimination | Workplace Discrimination. Retrieved  April  19, 2013, from http://www. costellomains. com/Sex-Based-Discrimination2-25173. html United States Senate. Committee on the Judiciary (2012). The Civil Rights Act of 1964. Retrieved  April  2012, from http://www. judiciary. senate. gov/about/history/CivilRightsAct. cfm US Supreme Court Center (2004). Griggs v. Duke Power Co. 401 U. S. 424 (1971) :: Justia US Supreme Court Center. Retrieved  April  2012, from http://supreme. justia. com/cases/federal/us/401/424/ Hy-Vee Inc. (2013). Company. Retrieved  April  2012, from http://www. hy-vee. com/company/ US Equal Employment Opportunity Commission (2013). Types of Discrimination. Retrieved  April  2013, from http://www. eeoc. gov/laws/types/index. cfm Mathis,  R. L. , amp; Jackson,  J. H. (2003). Human resource management(13th  ed. ). Mason, Ohio: Thomson/South-western. Hand, D. J (1981). Discrimination and classification. Chichester [England: Wiley. Human Resources of IQPC (2013). Equal Employment Opportunity (EEO) Definition What is Equal Employment Opportunity (EEO)? | Human Resources IQ. Retrieved  April  2013, from http://www. humanresourcesiq. com/glossary/equal-employment-opportunity-(eeo)/ United States. Equal Employment Opportunity Commission (1998). Best equal employment opportunity policies, programs, and practices in the private sector: Task force report. Washington, DC: U. S. Equal Employment Opportunity Commission. US General Service Administration (2011, November 26). Equal Employment Opportunity. Retrieved  April  2013, from http://www. gsa. gov/portal/content/101013

Principles of Marketing Strategic Decisions

Question: Discuss about the Principles of Marketing for Strategic Decisions. Answer: 1. The strategic decisions of Kraft affected the company after the release of iSnack 2.0. The two Ps of the marketing mix namely- Product and Promotion got affected by the strategic decisions. The brand name is a vital component of the Product component of the marketing mix. The brand name is the external cover, which is perceived most by the customers. The brand name gives an idea about the seller's goods and the purpose of the company. The brand name has a particular significance or meaning attached to them, which gives powerful messages to the customers. The brand name evolves in the hearts and minds of the customers. It gives a set of ideas and emotions that the customers associate with the company. The name of the brand should present a unique idea in the minds of the customers. The product is an essential component of the marketing mix as it is the primary component on which all the other components are depending upon. The brand name iSnack 2.0 was taken from the public recommendations. However, the sole decision was dependent on the company itself. The marketing manager of the company should consider other names also for the nomenclature of their new product. The management wanted to promote the idea of snacking and hence selected the name. They considered only a single dimension of the product and ignored the mass appeal of the name. The customers wanted a more trendy name. The brand name failed to connect to the customers at an emotional level. The names of the brands are the first impression, which is perceived by the customers. The brand name is said to affect the hearts of the customers, and they tend to relate to the brand name with their full dedication. The brand name iSnack 2.0 is also similar to a digital name and made the customers remind of the increased role of technology in their lives. The customers were certainly not happy with the technical name of a breakfast spread, and this mad e the customers unhappy. The promotion component of the marketing mix was also affected to a certain extent. The promotions include integrated marketing, extensive advertisements and sales promotion. The promotion component is the most crucial factor during the initial months of the product launch. During the initial period, there is a need to influence the attitude of the customers and position the product well. The organizations strive to impart a positive perception of the products. The promotional activities are dependent on the product decisions and the pricing decisions. The promotional activities of the iBrand 2.0 were affected by the growing unrest among the people. It is true that the demand for the product was not affected by the nonacceptance of the brand name. Despite this fact, the promotion of the product was subdued as a result of the intolerance. It failed to penetrate the masses as it was expected. The publicity was made, but it was negative publicity, which is not good for a new brand. 2. The marketing mix consists of four elements namely Product, Price, Promotion, and Place. These factors contributed to the success of iSnack 2.0 during the initial stages. This is described as below- Product- The product is an item, which satisfies the desire or need of the customers. The successful product should satisfy a specific need of the target audience. The iSnack 2.0 satisfied the needs of the customers as they were happy with the taste of the product. The product had characteristics that differentiated it from the competitors. The unique selling proposition of the product was that it was easy to spread, creamier and can be used without butter. These value added features delighted the customers, and the company enjoyed a better position in the market. There are identical products in the market with similar features. Hence it is important for a brand to identify its unique factors. The company has highlighted the enhanced features, which made the customers realize that the product is superior to the existing products in the market. The company also understood its target market well, so it was easier for market positioning of the product. The decisions regarding a product are vital, and the company paid full attention to the details. The quality of the product was premium and with unique features. This factor helped the brand to create mass acceptability of the product. The company took good decisions in the product development stage. The first step of a product development process deals with the generation of ideas. The company had used the tools of consumer feedback before they started to develop the new product. This made the company aware of the customer preferences and developed a product that satisfies their need. Price- The pricing is an important component of the marketing mix as it is a source of income as well as profits. The price also gives an impression about the company and its products, in the minds of the customers. The organizational management also strives to support the various costs associated with the products like the cost of distribution, cost of production and the cost of promotional activities. The pricing decision should be made through proper market research and consider the strategic objectives of the organization. The price of iSnack 2.0 was neither too low nor too high, which attracted millions of customers. The pricing strategy was also used by the company for triggering first impressions about a product. The company also used the pricing strategy for performing sales promotion. This is meant for the increased generation of interest in the product. The company used competitive prices of the breakfast spread to increase the number of sales. The number of sales was high as it is evident from the fact that three million products were sold in the first three months of the product launch. The objectives of the pricing methods are profit maximization, revenue generation, partial cost recovery and maintaining the status quo. The company used some internal factors as well as some external factors to determine the price of their new products. The internal factors included fixed costs, variable costs, company strategies, company objectives, market segments and decisions regarding positioning. The external factors included the competitors pricing, industry trends, behavior of the target market, industry constraints, legal factors and others. Promotion- The promotion of a product includes the activities that involve the transfer of the message to the customers regarding the products and its associated benefits. It involves spreading the correct awareness through various mediums to increase sales as well as create brand loyalty. The company, Kraft, did extensive promotional activities, during the early days of the product launch. The objective of the company was to build awareness regarding the brand, create interest about the product, provide information regarding the product and stimulate the demand for the spread breakfast product. The company also strived for reinforcing the brand and aimed for the differentiation of the product in the market. The company used various elements for the promotional campaign. This included the online advertisements, offline ads, sales promotion, direct marketing, public relations and others. The company made widespread publicity, which resulted in the enormous increase of sales. The compa ny engaged in aggressive marketing practices during the initial stages, which proved to be beneficial for the company. The products of the company were talked about by the general masses. The products were also welcomed with open arms. The quality of the products fascinated the customers and these increased the sales. the company suffered negative reviews regarding the brand name in the initial stages. However, this did not stop the sales of the company. The promotional activities were highly successful, which improved the brand image of the company. Place- This component of the marketing mix ensures that the products are provided to the customers in a convenient manner. The distribution component is an important component for ensuring that the products reach the customers in the least possible time. The company, Kraft, decided on the channels of distribution, well before the launch of a product. The company also planned the way that the product would be accessed by the end users or the customers. The company ensured that the location of the provision of the products should be convenient and easily accessed by the customers. The company aims to gain a wide reach for its products to make sure that the products are available at easy locations,w hich can be accessed by the customers at the times of need. The primary channels of distribution are the retail outlets, followed by online availability. The chain grocery outlets are the major distributors of the breakfast spread products, where a large number of children as well as youths, make their purchases. The stores provide a cost effective channel of distribution, which possesses a wide reach. The company manages in cost cutting measures of by selling its products to various wholesalers rather than selling them directly to smaller stores. The company also ensured that the product is available, and the customers are not returned due to nonavailability of the product. 3. The marketers face stiff challenges in maintaining the brand status of their most popular products. There would be ongoing pressure on the marketing managers to deliver short-run financial benefits, which makes the organization to focus more on tactics. They start to neglect the goals of building assets. The marketing innovations start to decline after the product reaches its maturity stage. The innovation is a critical step in maintaining the brand value of the products. The passing of time often decreases the amount of innovation that is observed in the initial stages of the product launch. The brand image gets affected when there is any dip in the quality of the product or other consumer experiences. This may cause a negative image of the brand in the minds of the consumers. There may be a lot of competition in the market which is offering similar products. This may pose a challenge for Kraft brand's Vegemite. The company may also lose its loyal customers, in the future course of time. There may be inconsistencies in delivering the required products, as per the needs of the customers. The company may cease to anticipate the needs of the customers and continue selling their existing product range. The company may also fail to provide any personalized experience to individual customers if the situation demands. The company should take care of these challenges that may arise in the future. The marketers should strive for building assets and not merely financial benefits. There should be a continued innovation of their existing products. The market research should be done, which would give the managers an idea regarding the customer preferences and the customer needs. The market insights give crucial data to the managers, through which they can strive to make superior products. There is a tendency of the customers to change their preferences over a period. The target markets of this company include young adults and teenagers, who are known to frequently change their taste preferences. The marketing manager of Kraft should pay attention to these changed patterns of the customer buying behavior. The brand should continue its focus on the promotional activities to continue spreading awareness among the people. The company should strive to make an initiative towards gaining new customers and the retention of the existing customers. The company should venture into new markets and expand its present areas of operations. The company should strive to make an excellent supply chain operations so that its operations are smooth and hassle free.The company should also take care of the availability of the products in its retail outlets or online medium. It is very important for the company to analyze the products and prices of the competitors so that the company can plan their marketing initiatives accordingly. If the company are careful regarding these little points, then the brand Vegemite would continue to enjoy its premium status. 4. The process of marketing is viewed as beneficial for the organization. The marketing function, however, attracts a significant amount of criticisms, from the customers. The wide range of criticisms is discussed below- It is a common saying of the customers that marketing often forces people or influences people to purchase things, which they do not require. The advertisements are said to be brainwashing people so that they can make more and more purchases, which is non-essential. Customers blame the marketers for pushing the customers to buy more products, irrespective of the fact whether they need them actually or not. They say that marketers try to influence and transform the minds of the customers which force them to purchase unnecessary stuff. The customers often repent the wastage of money in buying the unnecessary stuff. The root of these arguments lies in the fact that the customers believe that marketing agencies want to satisfy their personal needs, and they are least bothered about the needs of the customers. The marketers are said to be manipulating the customers with their tactics. This is a serious concern for the marketing companies. It destroys the goodwill of the brand and customer s start losing their interest in the brands. The companies often lose their loyal customer base as a consequence of this practice. This, in turn, inhibits the long-term success of the company. The marketers are believed to embellish the product claims. The customers often accuse the marketers for the exaggeration of the benefits offered by the particular product. This phenomenon can be seen when a company engages in extensive advertisement and the involvement of a large number of salespeople. The serious issue arises when the claims of the marketer are false and misleading. The customers find that the product is of inferior quality, or it is not matching with the claimed benefits. This brings a lot of controversies, which ultimately damages the brand image of the company. The customers want an answer for the mismatch of the benefits. The customers may stop using the particular product or boycott the brand. This implies a loss of revenue for the company, which affects the financial performance of the company. Marketing practices are known to generate environmental waste. Marketing is said to be affecting the surrounding environment. Marketing practices make use of excess packaging materials of non-biodegradable origin, such as the use of plastics in wrapping small products inside large packages and so on. There is an increased development of the resource consuming infrastructures like the construction of new buildings, shopping malls, residential complex, golf courses and others. There is also a proliferation of wasteful ways of promotional substances like direct mail, outdoor billboards, and others. The marketing practices are said to encroach the rights of the customers towards privacy. The process of marketing requires the collection and analysis of vital information for formulating good marketing decisions. The valuable information of the customers give the purchase behavior of the customers and determine the factors that influence the purchase decisions of the customers. There are instances when the marketers cross the line as far as the collection of information regarding customer buying behavior, is considered. They gather private and confidential information of the customers, which puts a big question on the privacy concerns of the customers. The customers blame that the marketers use illegitimate procedures that track the activity of the users. The marketers are also said to be using advanced technologies for gaining access to vital information like customer shopping data. For example, the marketers can use highly advanced technological tools to gather data on user activ ity over the internet. Sometimes, this is done by loading tracking software in the computer of the users. There is a software named Adware, which allows the marketers to monitor the website browsing activity of the users. This information is used by the marketers to deliver suitable advertisements based on the internet habits of the users. The marketers not only track the online activity of the customers but also track the offline purchasing activity of the customers as well. An example to support this statement is when the retail stores engage in matching the sales transactions to the individual customers (by loyalty cards, discount cards, and others). There is a breach of customer privacy when their credit card information is hacked and misused by an unauthorized third person. In recent times, this has been a burning issue, which is faced by a wide number of customers. There is a growing concern against the marketing companies, which revolves around the ethical considerations. There is a fine line of distinction between unethical behavior and ethical behavior. Th e-marketers, sometimes, cross the boundaries of the ethical practices, either intentionally or unintentionally. The marketers should handle criticism efficiently so as to maintain their brand image. The company should be careful about the content of the advertisements. It should not be misleading or promote any false claims. To combat the issues of environmental misuse, the marketers can opt for green marketing initiatives. These initiatives can utilize the potential business opportunities as well as make the critics happy. The marketers should respond to the issues of the customers in the least possible time, especially in the case of a possible breach of privacy. The marketers should adopt an honest and clear approach while dealing with the irritated customers. The advertisement campaign should be authentic and present true as well as tested features of the products. The marketers should be ready to change the attributes of the campaign, in case it faces allegations of the customers. A rigid and stubborn attitude of the company would only invite more troubles for the concerned company. The m arketing managers should demonstrate a professional approach when dealing with the criticism. They need to have patience, politeness, and cool mind when they face negative criticism. There are instances when there are miscommunications with the customers. The marketing concern should take care of this aspect and ensure a transparent mode of communication. 5. The internal data is an important tool by which the marketing managers gain valuable insights regarding customer behavior. The organizations collect various data in their day to day operations. There are data on various parameters like customer transactions, psychographics, buying patterns, sales by territory, sales by customer types, prices, discounts and customer demographics. These types of data are beneficial for the identification of an organizations highest profitable product and determining the segment of the customers who are purchasing the products of the company. The financial data helps the marketing manager to assess the efficiency of the marketing operations of the company. The managers also use the financial data to estimate the suitable costs for the new products yet to launched. The managers are also able to make proper utilization of the production, transportation and storage functions of the company. The storage data gives an idea to the marketing managers about the rate of stock turn, the costs associated with stockhandling and the assessment of the efficiency of the entire marketing operations. The transport data maintained by the company gives the marketing manager an opportunity to perform trade-off analysis. It also helps the marketing manager to determine the benefits of hiring or owning the vehicles, from an organizational point of view. The marketing managers use the data derived from internal sources to identify marketing opportunities in different market segments. They can also plan the marketing campaigns and evaluate the performance of the same. It helps the managers to take better marketing decisions. The marketing intelligence concerns with the systematic collection of data and the analysis of the publicly available data about the competitors. The competitors are the most important entity in the marketing process. The marketing managers are always concerned about the practices or products of their nearest competitors. The managers want a detailed picture of the competitors strategies, products, ideas, and campaigns. They can do so by the analysis of data available from various public sources. The data on the competitors can be gathered from some sources like the internet, company employees, published information, employees of the competitors, trade shows, channel members, benchmarking and vital clients. The marketing manager can get important information by monitoring the activities of the competitors. It includes purchasing and analyzing competitors' products, checks for new patents, monitors their sales patterns, examination of various physical evidence and others. For example, a company engages itself in analyzing the parking lots of the close competitors. They found out that sometimes the parking lots are full, which indicates that the competitors are having plenty of work. There are such instances also when the parking lots are empty, which indicates that the competitors are going through hard times. The internet is providing a wide variety of information related to the competitors, because almost all the companies, places, ample of information about themselves on the company websites or other websites. For example, a company provides the vital information such as revenue targets operating hours, the number of employees, types of products, manufacturing process and others, on the company websites for their stakeholders. This information can be utilized by the competitors for their benefit. The systematic collection, design, and reporting of relevant data for a specific marketing purpose, is known as marketing research. It can help the marketers to determine the market share and the potential of the market. It also gives the vital statistics regarding customer satisfaction and buying behaviors of the customers. The market research is an effective tool for analysis of product, price, promotional activities and distribution of a product. For example, Dell wants to gather data regarding the perception of the customers regarding the existing products and the probable perception of the newly launched super fast notebook. Some of the large multinational companies possess their marketing research departments, which work on marketing research projects along with the marketing managers. One example of such companies includes Citigroup. The smaller companies recruit research specialist from the open market so that they can consult with the management team on specific marketing is sues. The research specialists conduct the individual marketing research independently on behalf of the concerned companies. There are few instances also when the company simply purchases the specific data made available by outside firms so that it can help them in their decision making process. The marketing managers often use the marketing research data as a foundation for making marketing decisions. This is detrimental to the company in the long run. This is because of several reasons. The marketing research is often based on the feedbacks collected from the target audience only. This gives a biased picture of the entire market. The preferences and purchase patterns of the target audience may differ from the rest of the markets. This results in a loss of customers, resulting in a loss of revenue for the company. It also happens that the feedbacks are not true and are given just for the sake of giving it. The credibility of the data collected from the market research poses a doubtful approach to marketing decisions. It happens that the data collected from market research is not relevant to the marketing issue, or the collected information is unable to answer the burning marketing question. In such cases, the decisions based on such data can prove to be futile and would be unable to serve the purpose of marketing. There are also issues with the data interpretation. A particular term may hold different significance for different people. The perception level of people changes from one individual to the other. For example, the term youth' is a confusing term, and the age group taken by the researcher may not be the same as understood by the manager. The manager needs to find out the exact age group taken by the researcher. This issue needs to seriously deal with the marketing manager before arriving at any marketing decision.