External and Internal Environmental Analysis of Caribou Coffee Essay

External and Internal Environmental Analysis of Caribou Coffee - Essay Example fee followed the rules and regulations of American government in an efficient way, the introduction of disabilities act affected the functioning of the organization to a considerable extent. This was owing to the fact that after the introduction of this law, the management of Caribou Coffee had to offer uniform wages to all of its employees irrespective of any disability, which enhanced the total operating revenue (Scribd, n.d.). However, it also assisted the organization to minimize discrimination within its workplace and maintain uniformity. Besides, introduction of licensing helped Caribou Coffee to maintain safety and security within the functions of the organization, resulting in the overall augmentation of its corporate image and distinctiveness among other competitors in the beverage segment (Caribou Coffee Company, n.d.). Due to the recent inflation that occurred in the US, the income rates and living standards of the citizens declined to a considerable extent leading to the lowering of buying behavior of the customers. As a result, the total sales of Caribou Coffee reduced by 0.2 million to 63 million, resulting in the decline in its profitability and productivity by a significant extent (Scribd, n.d.). The society of America is highly passionate about coffee not only in the social gatherings but also in professional discussions. The prime aspect behind this is to enhance the friendliness and affection within the co-members of the group. Coffee is not only regarded as a stimulator in the American society, but is often considered to be a cause of gathering to revitalize long term relationship (Scribd, n.d.). This reason can further be regarded as a vital motivating factor for organizations including Caribou Coffee for creating their mission towards offering a refreshing coffee to the American population (Caribou Coffee Company, 2012). Modernization has apparently led to the introduction of varied types of inventive equipments and technologies within the